Why Update Your Website?
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Why Update Your Website?

Websites – Read on to see why you should keep yours updated

Before we get started about websites, there is an old saying that goes: If you love something, set it free.

But in modern times there might as well be a paraphrasing: If you love your business, keep your webpage updated!

Webpages are here to stay but it certainly doesn’t mean your web page design has to stay as is. Keeping the design of your web page current and updated is just as important as cleaning a physical store. You want customers and clients to know you are on top of things, you want things to feel fresh, and with the rapid change of tech you need to keep up with changes in how people access your web page.

A page designed a decade ago, even five years ago, just isn’t going to render well on modern smart devices, and in most cases it will need to be rebuilt from the ground up. And since smart devices are increasingly becoming the most common way (and in some cases the only way) in which potential customers and clients reach your website, it’s more important than ever that your digital home is as open and accessible to as many people as possible. Whether they’re on desktop PCs, smartphones, or surfing on the couch with the family iPad, wherever they are you don’t just want your webpage to work, you want it to look good and work well.

Websites – They are just like fashion.

Trends change, and what was in last season is so web2.0 this season, so old it might as well be ancient. Web design has fluctuated wildly, from the garish dancing baby GIFs back on Geocities (remember those?) and the old interactive Flash websites that ran slow and drove away potential customers who just wanted content and wanted it now, to the web2.0 craze that was mostly about logos that were semi-reflective along the bottom. These days, it’s all about sleek minimalism and giving the people what they want: Content. And they want it fast.

So how fast is your website?

Has it been optimised for modern devices? Are you trying to slowly load full-size images when thumbnails would do? Do you have a bunch of old tick-boxes and drop-down options that don’t render properly on a mobile screen? Does your website scale dynamically depending on the resolution of the screen that’s accessing it? There are so many things to think of that someone building a webpage at home using a simple “What You See Is What You Get” editor might never even consider.

It’s enough to run your own small business without trying to handle all the marketing, SEO (Search Engine Optimisation), and graphic design. Maybe you’re focused on content writing (or maybe you want some help with that too) and you want someone else to handle the “tech stuff”. There is absolutely nothing wrong with that, and a good leader should know when to delegate. Imperium Consulting can help and assist with any and every aspect of your online presence, leaving you to handle the business itself.

Website design is our business.

Your business is your passion, your livelihood, your priority. Allow yourself to focus on your business, and let Imperium Consulting make your website our priority.

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